Content Studio screens arranged in perspective: the task list, the video storyboard editor, the voice generator and batch image generation

Content Platform · AI Tooling

AI Content Production Workbench

Transforming fragmented educational content production into a scalable AI-assisted workflow for images, animations, and videos.

TAL Education Group Senior Product Designer 8 Months

Context

TAL’s content platform supports curriculum teams across course creation, asset management, and production. Educational images, animations, and videos still relied heavily on specialized designers, making content creation slow and hard to scale.

Role

As the product designer for AI content production, I led the 0→1 design of image, animation, and video workflows. I partnered with product, engineering, QA, curriculum designers, and instructors.

Approach

I designed a human-in-the-loop workflow that accelerated repetitive work while preserving creative control. Creators could review, adjust, and regenerate outputs within their existing production process.

Impact & Results

The AI workbench helped curriculum teams shift from manual production queues to scalable, AI-assisted creation across images, animations, and videos. In the first six months, teams produced 40K+ assets through the workflow.

40K+

Assets created

in the first 6 months

30+

Curriculum designers

using the workflow

5.3×

Video production speed

2 workdays → 3 hrs

The Challenge

AI could speed up generation—but production was still hard to scale.

Before designing the AI tools, I mapped how curriculum teams produced images, batch assets, animations, and videos. Across workflows, the same three challenges kept appearing.

  • Consistency and control — Unpredictable AI outputs made it hard to maintain characters, styles, and storylines.
  • Repetitive work at scale — Large content sets still required repeated prompting, generation, and review.
  • Fragmented production — Handoffs and revision cycles slowed delivery, especially for video.

Existing Workflow

A common production pattern across different content types.

  1. Brief / ScriptDefine learning goals and content details
  2. Specialized ProductionDesigners, animators or video specialists create the asset
  3. ReviewInternal and stakeholder review
  4. RevisionMake changes and re-produce
  5. DeliveryFinal asset for classrooms

Design Strategy

AI needed more than faster generation—it needed consistency, human control, and a workflow that could scale. These three principles guided the 0→1 design of the workbench.

Consistency

Maintain consistent outputs
across batches and scenes.

Control

Automate repetitive work
while preserving human judgment.

Scale

Connect production workflows
to reduce friction and scale.

Key Design Decision

Optimize for control—not one-click automation.

I reframed the workflow around upfront constraints and review checkpoints, so teams could catch inconsistencies early and correct them before they became costly downstream.

Trade-offs I had to balance

ProductFaster production
CurriculumContent consistency
EngineeringCost & reliability
QAError detection & recovery

Early concept

Generate everything at once

  1. Brief / Script
  2. Generate
  3. Final output

Fast in theory, but quality issues surfaced only after generation was complete.

Final direction

Guide generation through controlled stages

  1. Define inputs
  2. Generate
  3. Review
  4. Adjust / Regenerate
  5. Continue
  6. Final output

Upfront constraints improved consistency, while checkpoints let teams correct issues before moving downstream.

AIgenerate · vary · repeat

Humandefine · review · approve

The Solution

One workbench, built for different production needs.

I translated the same design strategy into four AI-assisted workflows, each designed for consistency, control, and production at scale.

Image

Create and refine individual visual assets.

Batch Images

Produce content sets with shared inputs and settings.

Animation

Turn approved visuals into lightweight motion.

Video

Guide production from script to final scenes.

One queue across all AI workflows.

I unified image, batch, animation, and video tasks in one shared queue so teams could track progress, resume work, and hand off tasks without switching tools.

Content Studio task list: rows of generation tasks with cover image, image source, task type, creator, timestamp and state, with the Generate menu open on Batch, Single, GIF and Video
One QueueManage every generation type in one place.
Visible StatusSee what’s running, complete, or blocked.
Shared OwnershipResume and hand off work across the team.

How the Workbench Works

A shared production model across different AI workflows.

I designed image, batch, animation, and video around the same core production model: define inputs, generate, review, correct selectively, then continue.

  1. 01Define
  2. 02Generate
  3. 03Review
  4. 04Adjust / Regenerate
  5. 05Approve / Continue
Consistency Control Scale

01 Image Workflow

From intent to a controlled visual output.

The image workflow follows the shared model: define inputs, generate options, review the result, and refine only what needs to change.

01Define inputs

Set consistency before generation.

Define shared styles, formats, and references upfront to reduce variation and keep related outputs visually consistent.

Image generation form: category tabs, model choice, two preset styles, ratio, a description field, camera angle and view controls, an optional reference upload and a source field

02Generate & refine

Keep control after generation.

Creators could compare multiple outputs, choose the strongest direction, and refine the selected result with built-in tools—correcting only what needed to change without restarting the workflow.

Four generated candidate images with an AI tools panel offering background removal, expand, inpaint and style transfer

02 Batch Images Workflow

From one script to a consistent content set.

The batch workflow turns one script into a structured content set: define shared conditions once, review prompts before generation, then correct only the outputs that need attention.

01Shared setup

Set consistency once for the whole batch.

Shared model, style, format, and references give every output the same starting conditions.

Batch generation form: task name, subject, grade, format, script upload, a locked model, a grid of preset visual styles, size, category and consistency reference

02Review before generation

Review and refine prompts before generation.

The script is structured into scene, character, and element prompts. Each prompt stays editable, so creators can refine only the inputs that need attention before generation.

Batch prompt table: each courseware slide becomes its own row with editable scene, character and element prompts

Prompt-level controls

Edit, upload, or regenerate one prompt without rebuilding the batch.

01Default
Prompt cell at rest: a plain field reading Enter a prompt, with no visible controls
02Hover
Prompt cell on hover: the border lifts to the accent colour and a handle appears at the top-left
03Menu · empty
Menu opened on an empty prompt cell, offering only Upload
04Menu · filled
Menu opened on a filled prompt cell, offering Generate with AI, Upload, Copy and Clear

03Review by exception

Review the set, then fix only what drifts.

Results return in one structured view, so creators can approve what works and adjust only the outputs that drift.

Batch results for the whole lesson: generated scene, character and element images for every slide

Output-level controls

Edit or replace one generated asset without restarting the batch.

01Default
Generated image sitting in its cell with no visible controls
02Hover
The same cell on hover: the border lifts and a handle appears at the top-left
03Menu
Menu on a generated image, offering Upload, Edit Image, Copy, Download and Clear

03 Video Workflow

Move decisions upstream before generation gets expensive.

Video was the most complex workflow in the workbench. I moved key decisions earlier—locking content, voice, and character direction before rendering, then using storyboard checkpoints to catch issues before costly video generation.

  1. Script
  2. Voice
  3. Character
  4. Storyboard
  5. Video
  6. Final Review

01Define the production inputs

Confirm key inputs before visual generation.

Script, voice, and character references are confirmed early so later scenes share the same content, tone, and visual direction.

Video script table with shot number, description, scene, shot size, character, dialogue and voiceover columnsGenerate Voice panel: the script split by character, each line with play and regenerate, beside voice, emotion, volume, pitch and speed controlsCharacter tab: a character list with approved three-view turnarounds and prompt, model, ratio and style controls

02Storyboard checkpoint

Review the story before rendering the video.

Storyboard frames let creators review scene composition, characters, and continuity before committing to video generation.

Storyboard tab: each shot as a row with description, scene, character and element frames, plus Generate Selected, Consistency and Edit in PS actions

03Generate & edit

Generate approved clips, then edit where needed.

Once the storyboard is approved, the workbench generates video clips. Creators can send selected clips to CapCut for detailed editing while keeping AI generation inside the workbench.

Video tab: storyboard list on the left, generated clips with playback controls and a sync-to-CapCut action
Video GenerationRender approved shots.Sync selected clips to CapCut when deeper editing is needed.
Result tab: the finished video playing with the shot list beside it
Final ReviewPreview the completed video.

The Outcome

From AI generation to a repeatable production system.

The workbench brought image, batch, animation, and video production into one shared workflow, turning AI generation into a repeatable production system for curriculum teams.

Moving constraints, review, and correction upstream made production more predictable and reduced late-stage rework. In the video workflow, production time dropped from 2 workdays to 3 hours.

40K+Assets created
30+Curriculum designers
5.3×Faster video production

Lessons Learned

  1. Automate repetition, preserve human judgment.
  2. Design consistency upstream, not after generation.
  3. Build reusable workflows, not one-off AI features.

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