Transforming fragmented educational content production into a scalable AI-assisted workflow for images, animations, and videos.
TAL Education Group • Senior Product Designer • 8 Months
Context
TAL’s content platform supports curriculum teams across course creation, asset management, and production. Educational images, animations, and videos still relied heavily on specialized designers, making content creation slow and hard to scale.
Role
As the product designer for AI content production, I led the 0→1 design of image, animation, and video workflows. I partnered with product, engineering, QA, curriculum designers, and instructors.
Approach
I designed a human-in-the-loop workflow that accelerated repetitive work while preserving creative control. Creators could review, adjust, and regenerate outputs within their existing production process.
Impact & Results
The AI workbench helped curriculum teams shift from manual production queues to scalable, AI-assisted creation across images, animations, and videos. In the first six months, teams produced 40K+ assets through the workflow.
40K+
Assets created
in the first 6 months
30+
Curriculum designers
using the workflow
5.3×
Video production speed
2 workdays → 3 hrs
The Challenge
AI could speed up generation—but production was still hard to scale.
Before designing the AI tools, I mapped how curriculum teams produced images, batch assets, animations, and videos. Across workflows, the same three challenges kept appearing.
Consistency and control — Unpredictable AI outputs made it hard to maintain characters, styles, and storylines.
Repetitive work at scale — Large content sets still required repeated prompting, generation, and review.
Fragmented production — Handoffs and revision cycles slowed delivery, especially for video.
Existing Workflow
A common production pattern across different content types.
Brief / ScriptDefine learning goals and content details
→
Specialized ProductionDesigners, animators or video specialists create the asset
→
ReviewInternal and stakeholder review
→
RevisionMake changes and re-produce
→
DeliveryFinal asset for classrooms
Design Strategy
AI needed more than faster generation—it needed consistency, human control, and a workflow that could scale. These three principles guided the 0→1 design of the workbench.
Consistency
Maintain consistent outputs across batches and scenes.
Control
Automate repetitive work while preserving human judgment.
Scale
Connect production workflows to reduce friction and scale.
Key Design Decision
Optimize for control—not one-click automation.
I reframed the workflow around upfront constraints and review checkpoints, so teams could catch inconsistencies early and correct them before they became costly downstream.
Trade-offs I had to balance
ProductFaster production
CurriculumContent consistency
EngineeringCost & reliability
QAError detection & recovery
Early concept
Generate everything at once
Brief / Script
→
Generate
→
Final output
Fast in theory, but quality issues surfaced only after generation was complete.
→
Final direction
Guide generation through controlled stages
Define inputs
→
Generate
→
Review
→
Adjust / Regenerate
→
Continue
→
Final output
Upfront constraints improved consistency, while checkpoints let teams correct issues before moving downstream.
AIgenerate · vary · repeat
Humandefine · review · approve
The Solution
One workbench, built for different production needs.
I translated the same design strategy into four AI-assisted workflows, each designed for consistency, control, and production at scale.
Image
Create and refine individual visual assets.
Batch Images
Produce content sets with shared inputs and settings.
Animation
Turn approved visuals into lightweight motion.
Video
Guide production from script to final scenes.
One queue across all AI workflows.
I unified image, batch, animation, and video tasks in one shared queue so teams could track progress, resume work, and hand off tasks without switching tools.
One QueueManage every generation type in one place.
Visible StatusSee what’s running, complete, or blocked.
Shared OwnershipResume and hand off work across the team.
How the Workbench Works
A shared production model across different AI workflows.
I designed image, batch, animation, and video around the same core production model: define inputs, generate, review, correct selectively, then continue.
01Define
02Generate
03Review
04Adjust / Regenerate
05Approve / Continue
ConsistencyControlScale
01· Image Workflow
From intent to a controlled visual output.
The image workflow follows the shared model: define inputs, generate options, review the result, and refine only what needs to change.
01Define inputs
Set consistency before generation.
Define shared styles, formats, and references upfront to reduce variation and keep related outputs visually consistent.
02Generate & refine
Keep control after generation.
Creators could compare multiple outputs, choose the strongest direction, and refine the selected result with built-in tools—correcting only what needed to change without restarting the workflow.
02· Batch Images Workflow
From one script to a consistent content set.
The batch workflow turns one script into a structured content set: define shared conditions once, review prompts before generation, then correct only the outputs that need attention.
01Shared setup
Set consistency once for the whole batch.
Shared model, style, format, and references give every output the same starting conditions.
02Review before generation
Review and refine prompts before generation.
The script is structured into scene, character, and element prompts. Each prompt stays editable, so creators can refine only the inputs that need attention before generation.
Prompt-level controls
Edit, upload, or regenerate one prompt without rebuilding the batch.
01Default02Hover03Menu · empty04Menu · filled
03Review by exception
Review the set, then fix only what drifts.
Results return in one structured view, so creators can approve what works and adjust only the outputs that drift.
Output-level controls
Edit or replace one generated asset without restarting the batch.
01Default02Hover03Menu
03· Video Workflow
Move decisions upstream before generation gets expensive.
Video was the most complex workflow in the workbench. I moved key decisions earlier—locking content, voice, and character direction before rendering, then using storyboard checkpoints to catch issues before costly video generation.
Script
Voice
Character
Storyboard
Video
Final Review
01Define the production inputs
Confirm key inputs before visual generation.
Script, voice, and character references are confirmed early so later scenes share the same content, tone, and visual direction.
02Storyboard checkpoint
Review the story before rendering the video.
Storyboard frames let creators review scene composition, characters, and continuity before committing to video generation.
03Generate & edit
Generate approved clips, then edit where needed.
Once the storyboard is approved, the workbench generates video clips. Creators can send selected clips to CapCut for detailed editing while keeping AI generation inside the workbench.
Video GenerationRender approved shots.Sync selected clips to CapCut when deeper editing is needed.Final ReviewPreview the completed video.
The Outcome
From AI generation to a repeatable production system.
The workbench brought image, batch, animation, and video production into one shared workflow, turning AI generation into a repeatable production system for curriculum teams.
Moving constraints, review, and correction upstream made production more predictable and reduced late-stage rework. In the video workflow, production time dropped from 2 workdays to 3 hours.
40K+Assets created
30+Curriculum designers
5.3×Faster video production
Lessons Learned
Automate repetition, preserve human judgment.
Design consistency upstream, not after generation.
Build reusable workflows, not one-off AI features.